Alcon, Sleeping Giant Launch ASG Group to Drive Down Music Cue Costs
Alcon, which produced "The Blind Side" and "Transcendence," partners with Sleeping Giant Media on a new joint venture, ASG Media Group.
Why pay through the nose to license someone else's music for a movie or TV show when you can own the music yourself for less, and maybe license it to someone else down the line?
That's the reasoning behind Alcon Entertainment and Sleeping Giant Media's new joint venture, ASG Media Group, launched on Apr. 15.